tagme · visual identity · v2
Viewfinder
tagme finds the people in your photos. The identity is the instant a camera locks onto a face: four corner brackets, and one phosphor-green signal lifted straight off a 1979 ship’s computer screen.
Use this for anything with our name on it. Click a color to copy its hex.
Mark
tagme
tagme
Color
Light
Dark
Phosphor family · network depth only, the way old terminals came in green, amber and white
Phosphor means “this is about you or a match”: tags, you, new, the one primary action. Never decoration. In dark mode it glows like a CRT; in light mode it’s a fill behind ink, never text.
Type
Maya Lin 128
Bricolage Grotesque
Names, counts, titles, wordmark. 700–800, tight tracking.
Names, counts, titles, wordmark. 700–800, tight tracking.
Film photos, bad climbing, good friends. Tag me if I look cute.
Instrument Sans
Captions, bios, buttons, all UI text.
Captions, bios, buttons, all UI text.
SCANNING · 3 FACES · AUTO-TAG ON
JetBrains Mono
The ship-computer HUD: metadata, status, section labels. Uppercase, small.
The ship-computer HUD: metadata, status, section labels. Uppercase, small.
The bracket
Rounded square, radius 32% of size. No ring by default.
Brackets appear and gently tighten when someone has photos you haven’t seen.
Snaps in from 145% with a spring and a light haptic when a face is matched.
Your groups
One corner marks a section, so no divider lines. Four corners mark what’s selected.
Motion
Lock-on
spring(damping 14, stiffness 220)
scale 1.45 → 1 · opacity 0 → 1
haptic: impactLight at settle
scale 1.45 → 1 · opacity 0 → 1
haptic: impactLight at settle
A face is matched, you get tagged, a friend says yes.
Celebrate
phosphor flash 180ms · card pop 1.04
brackets lock around the photo
milestones add an 18-piece burst
brackets lock around the photo
milestones add an 18-piece burst
Every upload gets flash + lock (under 0.6s). The burst is saved for first post, friends tagged, a dump hitting 50.
Slide
spring(damping 20, stiffness 260)
brackets translate between targets
brackets translate between targets
Tab bar, profile tabs, the theme picker, any selection.
Scan
phosphor line sweeps 1.4s linear
unknown faces breathe 0.9 ↔ 1
unknown faces breathe 0.9 ↔ 1
While faces are being identified. Replaces spinners.
Pop
heart scale 1 → 1.25 → 1, 240ms
haptic: impactMedium
haptic: impactMedium
Like, double-tap like. Fill turns phosphor.
All motion runs on the UI thread (Reanimated) so it stays smooth while photos load, and respects Reduce Motion.